The Patchbay Blog.

Wisdom from industry professionals

Why Buying Advance Tickets Matters (and Not Just for the Discount)
James Boyle James Boyle

Why Buying Advance Tickets Matters (and Not Just for the Discount)

If you've ever produced a concert or festival, you already know this truth: the hardest ticket to sell is the first one. Everyone wants to wait. Everyone wants to “see how the weather looks.” But the longer audiences wait, the harder it is to plan, to budget, and honestly—to breathe.

This post isn’t just a public service announcement (although… it kind of is). It’s a breakdown of why buying tickets early helps everyone, from the artist on stage to the audience in the crowd—and yes, even the person nervously checking ticket counts in a spreadsheet at 2AM.

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How to Plan an Event Like a Pro (Without Losing Your Mind)
James Boyle James Boyle

How to Plan an Event Like a Pro (Without Losing Your Mind)

Planning an event can feel a lot like juggling while riding a unicycle—on a tightrope. There are a million moving parts, endless decisions, and, oh yeah, a deadline that’s creeping closer every day. But fear not! Whether you’re planning a festival, concert, or corporate event, we’ve got your back.

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